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This is so much more fun now…

I do recall it was not always that way though…

Let’s look at this as from a scientific point of view and as if we are analysing humans:

9 STEPS TO MASTERY

  1. SIGHT, SOUND,
  2. SMELL
  3. INTELLECTUALISE IT
  4. TOUCH, TASTE
  5. GET INTO THE HABIT OF
  6. APPRENTICESHIP
  7. TWEAKING AND TESTING
  8. COST EFFICIENCY
  9. MASTERY

This is only possible with ACTION, so to every action there is an opposite and equally strong re-action (in the jargon this can be called procrastination – according to the Cambridge Dictionary “to keep delaying something that must be done, often because it is unpleasant or boring” but with new stuff learned it can be also not because it is boring but because it is scary…so here “unpleasant” could be termed terrifying, out of your comfort zone and into no man’s land, where let’s face it none of us want to be, right?

But if you think about it for a second, no man’s land was in-between two countries of diametrically opposite political regimes… I often think of Germany, back in the day when there was the Berlin Wall and Check Point Charlie was the ‘only’ passage, a no man’s land from freedom to communism so to make it to no man’s land was already huge, to cross it very risky and on the other side the nirvana for most!!

So it is for you and your new venture…

Like crossing a lake with crocodiles in them – scary to even think that you have to do that;

Crossing it – shitting bricks – but no wave on the water shall be seen 😉

and once the other side reached – imagine how you would feel???

So don’t get me wrong when I talk now about a whole load of stuff, I was there before not even thinking of crossing the river…. No far too frightening to bear thought surely all my fellow friends and loved ones would understand?

  • But they had their own rivers to cross and weren’t paying any attention to mine…
  • Or were too scared and had decided not to cross – please refer to our video on the naysayers 😉
  • Or could mentor me as they had been across the river themselves and knew the dangers and pitfalls that I could avoid. This is not to say I had no pitfalls now, but there is a learning curve here for sure :)))))

So let’s now look at the nine steps to mastery each in turn:

  1. SIGHT, SOUND,
  2. SMELL
  3. INTELLECTUALISE IT
  4. TOUCH, TASTE
  5. GET INTO THE HABIT OF
  6. APPRENTICESHIP
  7. TWEAKING AND TESTING
  8. COST EFFICIENCY
  9. MASTERY

1 SIGHT, SOUND,
Before humans were scavenging for food, so sight and sound are particularly important factors that tell our brain (and our lizard brain at that).

Humans have now gone digital and this does not mean that the old ways of learning and doing things have evolved suddenly… So either you have seen or heard of (in this case)

  • the digital economy,
  • digital lifestyle,
  • digital freedom,
  • digital education…
  • earning an income from your laptop….

Any of these or other phrases to get your brain to even acknowledge it exists…

The lizard brain is very primitive and it has to have all it’s needs met before any of the other stuff gets past to the cortex… 😉

2 SMELL
Ah the smell of lemons – always brings a tingly sensation in the mouth, right?

  • The olfactory sense is extremely sensitive – where each olfactory neuron expresses only a single type of receptor – we shan’t go into the explicites here but there are thousands of receptors for one smell…
  • We also have the capacity to adapt should we have to be near a foul odour and after a while we can not smell it.
  • This sense is part of the lizard brain
  • The sense of smell can immediately transport you to the event, person, memory…

Very strong connection to a memory thus feeling – can it be directly connected to the gut- or should I say your intuition?

3 INTELLECTUALISE  IT

So here is where we allow the brain to function as only it knows how 😉

Each human is different and each human is preoccupied with it’s own story line…

This is why it is good here to research, get help, and follow your instincts!

4 TOUCH, TASTE

Once the brain has had a quick analysis you can add to it via touch and taste. This can alter dramatically the outcome of a pre-decision so it is again vastly important.

Again this is lizard brain functioning 😉

Think of a food that did not look appetising but in fact was quiet delicious, my kids will tell you ‘Mum’s cooking’ always looks a bit off – never the usual and never twice the same look, taste whatever… But ‘surprisingly good to taste and ever so nourishing!!

So think on it and come up with an example of your own – we can wait a while here ;D

5 GET INTO THE HABIT OF

Once you have found out how you function:

  • whether we are talking of food;
  • perfume;
  • friends – or lack thereof – solitary people exist too;
  • digital educational skills….

You must get into the habit of doing it

If we take the crossing the crocodile river, you must get into the habit of thinking about crossing it then you must do it over and over and over again

This is action – in my books the definition for action is

falling flat on your face several times, dusting yourself off and starting again. Perhaps this time you shall only falter? Fall to your knees? Or back to the ground again?!

What ever the projection get back up and try again. This can be done fast, or sometimes you are really hurt and take longer to get back up, but the general direction and thus action is movement upward bound 😉

6 APPRENTICESHIP

This is a great phase – be coachable!

Put ego aside for a while then you’ll see you won’t need it at all – again patience and persistance is key…

Mentorship is a life saver in some circumstances and highly recommended obviously 😉

These people have been there and done it – why not take what ever help you can? Don’t be shy here, it’s not the time to be shy and don’t worry you’ll get your share of demons to face alone, for you are unique!

7 TWEAKING AND TESTING

OK this is a marketing term I love 😉

During the apprentice phase you will be guided by the mentors (I hope for your sake!) but their experiences will be different to yours so you’ll have to tweak and test what works for you.

Kindness here – to be soft on yourself and not like a sergent major is best (that’s a bit of mentoring right there!!) I was extremely hard on myself and it just takes longer for the only way forwards is in love. The path is love, there is no other way and love is not harsh… Ponder on it <3

We do this in marketing too to know what is the best word, colour, image to please the audience we are talking to… Takes time to get to know one another right? So why all this rush to an overnight success?

I’ve seen many a person crumble under the weight of success too fast, and from earning very good money per month on the internet (over 20K!!) they loose it and go back to a day job (I doubt over 5K…) This gave me so much to think about that I took 2 steps back to really comprehend it all, I mean makes no sense right??? But success is hard to carry sometimes if it comes to the unprepared… So tweak…

8 COST EFFICIENCY

This is also a fact of life, for everything we do…

For a digital life to be sure it is no different. Once you have tweaked your ads, articles and mind to fit into a particular person you want to be, well now you must be cost effective. It’s the same in the ‘traditional’ job race, you must be effective with your time to maximise the rentability factor. It is just that here your wage is fixed – sorry you get pay rises of  a wee percentage I believe – and in my books this is not very cost effective for you put in the hours and the work…

So to get your digital ads cost effective you must tweak and test. You must learn to leave your ad running for a certain laps of time, spending possibly your last dollar on it – just to see if it is cost effective?! Yes, for once you have one that is cost effective you can scale it no end, there is always some one on the internet searching for what you have, and if it is not this person A right now it may be person A in 2 month’s time… You never know and that is the beauty of the internet and scalability – everyone connected may at one point in time need you or/& your products…. So before your ad has been put in front of 3.5 Billion people you have time, and you can scale or tweak and test…

9 MASTERY

At this level you have mastered the tweak and testing getting it cost effective and it is paying you handsomely…

But you never arrive….

  • There is always some new technology that comes along
  • a new platform to test
  • a new audience to conquer 😀
  • a new person to help
  • a new partnership to create

You are though now a leader and can teach others before you can mentor them 🙂

Go along on your merry path and sow your mindseeds along the way to a brighter future than you imagined possible.

I honour and thank you for being here with me during our little interconnection.

Namaste <3