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Keywords are an important if not the most important aspect of any marketing work you may have to do.  Why are keywords so important, I can hear you asking…

Keywords and their implications in marketing.

My mentor is constantly telling me when I have a statement, comment or question ‘How do you know that? Did you google it?’ That is the whole point. Let’s be clearer on this, if you have a question or a research topic in mind you go to find your information, at 96% via the net. And Google is THE search engine that ranks number 1 in the world wide web. So if you are marketing with good strategies and the like but have no tools then you may as well watch a movie!