Why digital is a must have business model in the 21st Century
5 reasons digital is it …
Digital has grown so much that it is imperative you get on the band wagon especially in this century – the 21st century.
1.Leverage Digital or Go Bust!
During this past few months large corporations have gone bust because they knew not how to leverage the internet! Companies such as ToysRUs, Minolta, Blockbuster, Polaroid (making a comeback but taking declines!), Kodak (1888-…) back in the day had to sell out to ………… Apple, Microsoft…, and even companies that sold computer parts Iomega (Zip drives), Palm (digital agendas), Go.com…..
Whilst others thrive online selling multiple items – Amazon to name but one!
So you, as the non digital proficient, not really knowing how to tag along and not having a clue about Facebook ads, let alone Google, Bing, Yahoo or YouTube ones and this idea of a business online just escapes you. These are terms you hear of all the time but concretely what does that mean an online business?
2. A Digital Business Model
Now according to Google “Digital Businesses” use technology to create new value in business models, customer experiences and the internal capabilities that support its core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital
There are of course also many strategies that can be put in place and when companies like Pepsi – who was the first to step down from the TV commercial spot on the Super Bowl in favour of Facebook advertising – a tidal wave effect was felt in the online world! And Pepsi went on to describe how this was much more effective as they could also communicate directly with their customers and potential buyers… Gold dust at a fraction of the price if you compare the cost of Super Bowl time and a Facebook Ad campaign ^;^
All this in turn starts a new type of economy…. Not only for the countries but also for the individuals ^;^
3. No Capped Earnings?
Because your clients no longer have any restriction, with respect to opening hours or proximity you can leverage the bonus of the WORLD WIDE WEB. I feel this is often over looked – the world at your fingertips… Hence a digital presence is vital.
So this is why the saying ‘make money in your sleep’ can be true – no – is true! You see your web presence, and that is totally up to you, how it is done there is not a right way or a wrong way (but there is a strategy once you choose!) So as your digital YOU is ‘on’/open 24/7/365 as long as there is an internet connection, clients may reach out to you, or simply buy. And let’s face it when you buy from Amazon say, you do your due diligence, you shop around and then you buy… So Why Amazon? Even if it is slightly more expensive? Even if they are out of stock? Well Amazon does everything tailored to the customer experience… In its origins it sold books… So if Amazon had not had an amazing customer experience, you probably would not have gone back, right? But they deliver – fast, wherever they can; they ask no questions if you bought the wrong item – send it back, on us, and we shall either exchange or reimburse you! Smooth…. So why go elsewhere?
4. A Skillset You Absolutely Can Learn ^;^
This is ephemera and remains people fickle so beware.
Now we really are back to the age where customers are kings!
In 2019 you have just 3 seconds let’s count 1001, 1002, 1003 yup that’s it! So 3 seconds to tell people about your product or service and if they are not interested they move off your ad, your site, your post, your video…
So yes this is a skill and like all skills it can be mastered. This takes time and practice. You are building a business, so treat it as such and do the work now, be the brave soul that transforms from an employee mindset to an entrepreneur one, and you will be rewarded more than you can imagine from your current position. This may mean giving up the Friday night outings, the many lunches at the local café, the Starbucks every morning…. But hec do you want it? Again no right or wrong only you can feel that drive in your gut, only you can feel those butterflies at the idea of ……. (fill in the blank – flying 1st class, with all the family; earning over 50K per month; buying the dream holiday home, dream car(s), paying that school for the kids, having silk shirts only, building your own dream, not having an office cubicle, traveling when you want, having a yacht, a jet, The Jets!!!)
The going gets tough so you must have the yearning deep, deep down or else you’ll give up. Words an entrepreneur never says by the way.
So yes learn the skill set and whilst there are many universities and colleges that teach this now, I feel the professors are a little out of touch. The digital world is changing constantly and unless you are in the trenches whilst you are teaching, you are not giving the whole picture. Just last year for instance people stayed on your site at least 5 seconds, so the whole arena was different. Today Google is constantly updating its algorithm, as are Facebook, Instagram, Twitter and if you are not posting on these platforms every day, you do not know what is going on really!
The digital skillset must be given by some one who is perfecting theirs. One never arrives digitally, one is constantly bettering oneself… ^;^ and that’s why I love it!
5. Where to Get Informed…
So this is where the points above all come together and whilst you do your own due diligence, that I highly recommend you do! This will become your business, a digital presence, an online world is opening up to you perhaps so please look before you leap, research, research and ask questions to the person who you may think is right for you. Should this person for example just sell their sh^t then no, I would not go with that person – I want someone to answer my questions first, talk to me as a person and not a $20 sale!!!
So I re iterate my intention – do your research. Please!
You should immediately feel it ‘Ah yes, they are different. I can see they care about me, my journey and how I perceive them.’
And whilst you’re doing this due diligence take notes – at every step, what words are you typing in the url bar? What site appeals to you and why? Colours, images, slogans? What are you really looking for? What are you hoping to find? What are your aspirations?
So even before you start – look inside yourself and ask questions to get onto the web that’s the start.
You can find me here.
Should you be a complete novice then go here. This is where I learned all my online skills and this is why I can safely say that they are where it’s at.
Should you want a strategy call to further along your business – or even business idea find me here (please note Digital21stC in the comments section of your booking).
So do you see how it is important…